Opening a New Location: Avoid the Headaches Out of Opening Another Dental Location

You’ve done it! As the super efficient dental office manager you are, you’ve helped grow the practice, maxed out your chair time, and now are ready to open up a second (or 3rd or 50th) office. Congratulations!

But, the even harder work is about to begin.

Among myriad other things, you’ve got to:

The Surface Details of Opening a New Location

Arrgh!

We can’t help you with all the little details, but we can help ensure that you set the new location up in such a way that you have perfect visibility into what goes on in each office, and solidifying the foundation to scale up quickly – at a minimal cost.

The Operational Challenges of Opening a New Location

Once you have more than a single location, you face a variety of challenges:

Data Now Resides in Multiple Locations

How will you access it all?

Data Now Resides in Multiple Locations

How will you access it all?

Patients Want Same Experience in All Locations

Do you have communication in place to ensure this.

Staff Management

How will you ensure compliance in each location since you can only be in one place at a time?

Data Management

Where will data be housed and who will have access?

Privacy and Security Issues

How will patient data be secured?

Record Keeping

How will you gain insight into the business processes, revenue, new patients and attrition in each office?

Reporting & Analytics

Can you easily access the info you need from each location for vital reports?

Issues in Acquiring Another Practice

One big plus in acquiring a new practice is the great likelihood of more revenue coming in. But there are other advantages, too. When you combine practices, you can increase your purchasing power – and this can be a huge gain when it comes to investing in new technology.

At the same time, the staff in that office will have its own way of doing things that may not exactly mesh with yours. So you’re left with a dilemma. And, you’ve got to focus on:

  • Human resource management
  • Training and development
  • Metrics/analytics

Do you let that new practice operate as usual, or do you go for scale and efficiencies by having all locations use the same workflow?

To Centralize or Decentralize?

Decentralized Practices

If you decentralize your offices, each will have its own processes, procedures, and software and will manage its own billing, insurance claims, and revenue.

That makes things relatively easy in the short term. But, it could create a host of problems long term:

Loss of control in day-to day operations


Duplication of efforts in patient record keeping, billing, insurance claims


Office inefficiencies due to lack of standard procedures


Goals of the practice could get blurred

Centralized Practices

Centralized means all in one place. So, centralized insurance processing. Centralized accounting and billing. Centralized reporting. Centralized scheduling. Centralized patient data.

The advantages of centralization include:

Greater transparency and visibility


More control and accountability


Economies of scale


Consistency in procedures


Reduced operational costs

This is where your practice management software comes into play.

Rather than each location having its own practice management software and the responsibility for keeping data private and secure, an enterprise-grade package gives everyone who needs it access to any information from any location.

In a centralized environment, “staff are freed up to focus on patient care and communication instead of things like billing and insurance, and the quality of interactions with patients is much higher…” Jon Morgan, CIO of STX Healthcare Management Services

But There Are Other Aspects to Your Workflow

You’ve got your intra-oral cameras, x-ray machines, patient reminders, credit-card processing, accounting software, and servers that store the info you need. But often, especially if you have multiple locations, these are separate and don’t communicate with one another, leaving you to piece together what you need from a variety of sources and locations.

Wouldn’t it be great if they could all be accessed anytime and anywhere? No more need to schlep across town to get a patient’s images. No more calling the second office to check on available chair time.

The Solution? The Complete Cloud™

Dental offices should prioritize efficient technological investments to help enhance the overall customer experience and add value to their practices…[Doing so] will result in performing dental procedures with greater precision, comfort, and efficiency than ever before, says Dan Croft, head of Healthcare Practice Solutions Group at TD Bank.

The Complete Cloud™ is a platform specifically designed for dental practices and the various software they use every day.

With it, you put all that software into a private, secure Cloud but still work on your regular desktops — and now also mobile devices — from anywhere.

YOU CAN:

  • Access what you want when you need it
  • Free up resources
  • Simplify your IT infrastructure
  • Cut IT costs by up to 50%

AND, YOU GET:

  • Rapid disaster recovery
  • Data security and privacy
  • HIPAA technical compliance
  • 24/7/365 support from a team of HIPAA, dental, IT, and security experts

Simplify Business Growth Today

Give us a call at 877-627-0787. Tell us your frustration. We’ll show you how we can help you continue to grow your practice.